Realtors the world over know they should take professional photos of a home they are trying to sell. My wife and I can remember when we began searching for our first home many years ago. We started the search stopping by open houses in the communities we wanted to live in and looking on the internet. More often than not, we were less than impressed by the photos we saw on the web, we were not alone. Talking with other home owners we discovered when they were looking for a home they simply skipped over listings that looked as if the seller took the photos themselves. They first talked about ‘fuzzy’ off putting photos. Many of the listing photos showed the sellers clutter in the picture, untidy, not being able to even figure out what some rooms were used for and they also mentioned the homes that looked dirty in the photo. Landscaping was a whole other nightmare, there were several issues, photos of yards with debris, dead plants and trees. Then in some cases they talked about photos they could clearly see that had been overly doctored or Photo shopped, photographs that in no way represented the property for sale. Hundreds of thousands of dollars was being asked for many of these ‘homes’. Being photographers we never failed to be amused by the bathroom photo with the seller or the agent directly in the mirror, a professional would know exactly how to avoid that mistake which is amateurish. Was it wrong of us to want to be romanced and enticed a little bit by the photos? We couldn’t be that unusual could we? Many agents and sellers remain loathe to use a professional photographer which is a bit surprising when many studies have documented that well photographed, well-priced homes sell faster and often for more than the asking price than those that are not.
The cost for quality photography is such a small investment to make when all the implications are considered, the house staying on the market longer than need be, potential buyers simply not considering the house, etc. Of course it is up to each agent or seller to decide on what is best for him/her we can only share what we know for sure.
Photo Tip: Did you know buyers prefer photographs with the lights on in the room being photographed?
Artisan Photographics serves Ft. Lauderdale and the surrounding areas.
Testimonial from a broker who uses our services regularly:
Just wanted to let you know that I received the photos you sent on Monday. I sorted through them all and put the listing in the computer Wednesday afternoon. The property was sold Thursday from one of the first 6 showings! Thank you for all your hard work. Of course, I’m going to give credit to my beautiful staging (LOL) and all my advertising (none).
I’m going on a listing presentation tomorrow morning. When I get it, I will definitely be calling you.
Kline Broker/Associate at
United Realty Group
Member South Broward Realtor Board
Most Recent Real Estate Assignments
Premium Quality for standard prices
Why? Our service for realtors is to move your listing to the front of the line. We believe that premium service photographic lighting and rendering is important so your client will be happy and ready to move from their dwelling.
What is premium quality for standard prices? We bring lighting to the location to accent and enhance your property. We also visualize the maximum image potential so it will sell. Does it take time for premium quality service? Yes… It is well worth it once the images are posted to the MLS.
We believe if quality is worth the extra time without affecting your bottom line, but it will and sell it faster than properties that are not property lit or exposed. Of course, time is money to you and your clients. We know that premium service includes precise care to the property we are enhancing. We are detailed oriented and sometimes need to move furniture slightly, remove cluttered areas (realtor should help before photographer arrives), and check our angles when we are photographing your listing.
What happens after we leave your property?… This is where the magic occurs. Our process is just as timely to have the images sell and speak to your potential buyer or buyers. We hope this is not too technical because we do not want to lose you. When at your property we bracket our exposures. What does bracketing do for your final image? It helps to preserve detail in all tonal areas (highlights and shadows). We take three images with electronic flash on a tripod stand and then when we get back to the studio we seamlessly bring the images to our software to create magic. We create a HDR image ( High Dynamic Range) See … that was easy for you. We believe at Artisan Photographics that we would rather apply our energies to a happy and returning client knowing it provides value for them. One step at a time.